https://www.youtube.com/watch?v=QIbbRmox9fI Controlling the narrative as a startup founder in times of crisis is imperative if you want to make sure and manage the perception of how audiences see you. Whether your make a presentation to a potential investor, trying to close a sales deal, or pitching a reporter a press idea, you have to go into each opportunity with a mindset that you have the ability to manage that initial perception and have them seeing you as you want [...]
https://www.youtube.com/watch?v=yxCsUyVvQi0 It's incredibly rare that your first draft of anything is stellar. And your story is no different. That is why it's imperative that you review and revise (basically self-edit) your story before showing it to someone else. In this video share the primary reasons why you need to do this and how it can make your story more effective. And I'll explain why a powerful quote from the famous writer Stephen Koch can help you edit your own [...]
https://www.youtube.com/watch?v=BKoIR9dj_sc 3 takeaways gleaned from the panel I moderated at SXSW this year called "How Your Founder's Story Can Positively Impact The World" with Amy Perez, Founder & CEO of Primal Pit Paste, and Shawn Nelson, Founder & CEO of Lovesac, at the SDG Media Zone. Think all heart, living a good one, and going binary. Thank you to sponsors SAP & PVBLIC Foundation for giving us a platform to support the United Nations 17 Sustainability Development Goals with [...]
https://www.youtube.com/watch?v=mLvdLYWW4UQ “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” ~ Dale Carnegie As entrepreneurs, we talk about our business all the time because we need things. We need people to buy something from us. To Invest in our deal. To write about our startup. To take a meeting. To come work for us. Sharing a compelling story with your audience is one of the most effective methods to influence and [...]
https://www.youtube.com/watch?v=la9pk5uQUGE “No one has your story and that is your power.” ~ Me :-) I’m probably not the first to say this, but I’m going to put it quotes so it looks like I did. Entrepreneurship is hard. Really hard. It can be one of the most challenging things that you ever do. The odds are stacked against you (9 out of 10 businesses fail in the first 5 years). But there is one thing that you have control [...]
Learning How to Get to Your Story by Sharing Your Story. Jen Groover at the UN Foundations Global Accelerator event We often hear about how an entrepreneur’s ‘aha moment’ led to an incredible breakthrough which launched a successful business. What we rarely hear is the backstory of what led to that moment... the mental and developmental preparation that took place which enables an ‘aha’ to happen. This post is about Jen Groover, founder of the Butler Bag (a multi-million [...]
Simplicity – Why It Matters and How To Make it Part of Your Story: Drew Houston And The Founding Of DropboxS4E Support2018-08-30T19:10:36+00:00
How Drew Houston used the story of forgetting his thumb drive on a 4-hour bus ride as a catalyst for creating Dropbox, a cloud-based storage solution now used by 400M people. Headphones and laptop in hand, Drew Houston stepped on a bus in Boston fully prepared to start cranking out a ton of work.
Turning a Personal Disaster Into a Story That Disrupted An Entire Industry: Carley Roney and The KnotS4E Support2017-05-04T21:18:12+00:00
How Carley Roney turned her disastrous wedding experience into a narrative that became the foundation for a $130M global brand. In 1996, Carley Roney, her husband David Liu, and two friends from film school, were sitting in a café trying to think of ways they could capitalize on this new thing called the Internet.
Bert and John Jacobs were the youngest of six kids. Their family had a small house outside of Boston, and though they were always short on money, the kids had a good childhood. Their dad kept food on the table and their mom made sure there was always laughter in the home. One night, it all changed.