https://www.youtube.com/watch?v=_B--nIrv7zQ David vs Goliath Story - Why You Need to Change the Rules as a Startup Founder. The world has been turned upside down for business and we are probably never going back to the normal because of COVID-19. That is why, as an entrepreneur, you need to change the rules of the game and approach this situation in the same way that David faced Goliath by using an unconventional strategy to face and defeat the giant. In this [...]
https://www.youtube.com/watch?v=QIbbRmox9fI Controlling the narrative as a startup founder in times of crisis is imperative if you want to make sure and manage the perception of how audiences see you. Whether your make a presentation to a potential investor, trying to close a sales deal, or pitching a reporter a press idea, you have to go into each opportunity with a mindset that you have the ability to manage that initial perception and have them seeing you as you want [...]
https://www.youtube.com/watch?v=yxCsUyVvQi0 It's incredibly rare that your first draft of anything is stellar. And your story is no different. That is why it's imperative that you review and revise (basically self-edit) your story before showing it to someone else. In this video share the primary reasons why you need to do this and how it can make your story more effective. And I'll explain why a powerful quote from the famous writer Stephen Koch can help you edit your own [...]
https://www.youtube.com/watch?v=BKoIR9dj_sc 3 takeaways gleaned from the panel I moderated at SXSW this year called "How Your Founder's Story Can Positively Impact The World" with Amy Perez, Founder & CEO of Primal Pit Paste, and Shawn Nelson, Founder & CEO of Lovesac, at the SDG Media Zone. Think all heart, living a good one, and going binary. Thank you to sponsors SAP & PVBLIC Foundation for giving us a platform to support the United Nations 17 Sustainability Development Goals with [...]
https://www.youtube.com/watch?v=mLvdLYWW4UQ “When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” ~ Dale Carnegie As entrepreneurs, we talk about our business all the time because we need things. We need people to buy something from us. To Invest in our deal. To write about our startup. To take a meeting. To come work for us. Sharing a compelling story with your audience is one of the most effective methods to influence and [...]
Learning How to Get to Your Story by Sharing Your Story. Jen Groover at the UN Foundations Global Accelerator event We often hear about how an entrepreneur’s ‘aha moment’ led to an incredible breakthrough which launched a successful business. What we rarely hear is the backstory of what led to that moment... the mental and developmental preparation that took place which enables an ‘aha’ to happen. This post is about Jen Groover, founder of the Butler Bag (a multi-million [...]
Simplicity – Why It Matters and How To Make it Part of Your Story: Drew Houston And The Founding Of DropboxS4E Support2018-08-30T19:10:36+00:00
How Drew Houston used the story of forgetting his thumb drive on a 4-hour bus ride as a catalyst for creating Dropbox, a cloud-based storage solution now used by 400M people. Headphones and laptop in hand, Drew Houston stepped on a bus in Boston fully prepared to start cranking out a ton of work.
Why Authenticity Needs to Permeate Your Story: The Story of Scott Harrison, Founder of Charity: WaterS4E Support2017-05-04T21:20:00+00:00
Scott Harrison left his NYC party lifestyle to change the world with water. Now his organization, Charity: Water, has raised over $95 million for 17,000 projects in 24 countries. After a conservative Christian childhood, Scott Harrison started to rebel. At age 18, he grew out his hair, moved to New York City, joined a band, and started drinking and smoking weed.
Bert and John Jacobs were the youngest of six kids. Their family had a small house outside of Boston, and though they were always short on money, the kids had a good childhood. Their dad kept food on the table and their mom made sure there was always laughter in the home. One night, it all changed.