SOFE

The Storytelling for Entrepreneurs Newsletter

Craft Stories That Convert Your Brand’s Narrative into a Powerful Asset. Every Tuesday morning, receive actionable tips, expert insights, and deep-dive story breakdowns to help you craft narratives that make your brand unforgettable.

Tags: storytelling for entrepreneurs

Showing 8 results:

The $100M Brand Born from a Smiley Face in Shades and 3 Words

5-minute read | Read this newsletter online For a decade, I've filmed an exclusive gathering of top CEOs in the Texas Hill Country for a 3-day summit. One year, a guy in shorts and a t-shirt jumped on stage, threw frisbees into the audience, and started telling us about a superpower called “o...

by Lyn Graft — Dec 03, 2024 entrepreneurs founder founder story life is good sofe storytelling storytelling for entrepreneurs

Why Your Story Falls Flat—and How Speaking from the Heart Fixes It

5-minute read | Read this newsletter online The first time I heard professional speaker trainer Barbara Miller, I was moved to tears—along with everyone else in the room. It was one of the most transformative lessons I’ve ever experienced about what emotional storytelling is truly all about. ...

by Lyn Graft — Nov 26, 2024 entrepreneurs founder founder story sofe storytelling storytelling for entrepreneurs

Mirror Effect: The Storytelling Hack You Need To Know

5-minute read | Read this newsletter online. This week, we're diving into a fascinating concept that directly impacts how you communicate your vision: the Mirror Effect. Imagine having the power to sync your audience's brain with yours, creating a deep, emotional connection that transcends me...

by Lyn Graft — Nov 19, 2024 entrepreneurs founder founder story sofe storytelling storytelling for entrepreneurs

From Bullied Kid to Fitness Icon: Tony Horton's $400M P90X Success Story

5-minute read | Read this newsletter online. Have you ever hated how you looked? Or had trouble speaking in front of crowds? Or been bullied constantly because you were the new kid? In today’s SOFE, you’ll learn how Tony Horton faced all of these challenges growing up and used them as a sprin...

by Lyn Graft — Nov 12, 2024 entrepreneurs founder founder story sofe storytelling storytelling for entrepreneurs

How to Create a $25M Brand in Your Pajamas

5-minute read | Read this newsletter online. Inspired by her need to have a few quiet moments to herself, Julie Clark took a sock puppet, some classical music, and a video recorder and created a $25M brand in her basement - all while wearing her pajamas. One that became one of the best-sellin...

by lyn graft — Nov 05, 2024 entrepreneurs founder founder story sofe storytelling storytelling for entrepreneurs

Turn Your Story into a Trojan Horse

5-minute read | Read this newsletter online. The Trojan Horse is a powerful metaphor for entrepreneurs crafting their business stories. As I explored the history of this ancient tale, I uncovered insights that are surprisingly relevant for founders—details most people have never heard of. T...

by Lyn Graft — Oct 29, 2024 entrepreneurs founder founder story sofe storytelling storytelling for entrepreneurs

Turning Belief Into Billions

5 minute read | Read this newsletter online. Greetings, In 2006, I had my first chance to create and produce a TV series about entrepreneurs. To secure the show, we needed to create an hour-long pilot, which meant finding a high-profile founder willing to be filmed. Fortunately, a friend i...

by Lyn Graft — Oct 22, 2024 entrepreneurs founder founder story sofe storytelling storytelling for entrepreneurs

The Swiss Army Knife of Entrepreneurship

5-minute read What's the common thread linking the founders of Airbnb, Salesforce, Life is Good, and thousands of other incredibly successful entrepreneurs? It's their story. I call it the Swiss Army knife of entrepreneurship because it can be used for just about every need you have as a founder....

by Lyn Graft — Oct 15, 2024 entrepreneurs founder founder story sofe storytelling storytelling for entrepreneurs

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SOFE

The Storytelling for Entrepreneurs Newsletter

Tags: storytelling for entrepreneurs

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