5-minute read   |  Read this newsletter online.   The Trojan Horse is a powerful metaphor for entrepreneurs crafting their business stories. As I explored the history of this ancient tale, I uncovered insights that are surprisingly relevant for founders—details most people have never heard of. T...

5 minute read   |  Read this newsletter online.   Greetings,   In 2006, I had my first chance to create and produce a TV series about entrepreneurs. To secure the show, we needed to create an hour-long pilot, which meant finding a high-profile founder willing to be filmed. Fortunately, a friend i...

5-minute read What's the common thread linking the founders of Airbnb, Salesforce, Life is Good, and thousands of other incredibly successful entrepreneurs? It's their story. I call it the Swiss Army knife of entrepreneurship because it can be used for just about every need you have as a founder....