5-minute read   |  Read this newsletter online. This week, we're diving into a fascinating concept that directly impacts how you communicate your vision: the Mirror Effect. Imagine having the power to sync your audience's brain with yours, creating a deep, emotional connection that transcends me...

5-minute read   |  Read this newsletter online. Have you ever hated how you looked? Or had trouble speaking in front of crowds? Or been bullied constantly because you were the new kid? In today’s SOFE, you’ll learn how Tony Horton faced all of these challenges growing up and used them as a sprin...

5-minute read   |  Read this newsletter online. Inspired by her need to have a few quiet moments to herself, Julie Clark took a sock puppet, some classical music, and a video recorder and created a $25M brand in her basement - all while wearing her pajamas. One that became one of the best-sellin...

5-minute read   |  Read this newsletter online.   The Trojan Horse is a powerful metaphor for entrepreneurs crafting their business stories. As I explored the history of this ancient tale, I uncovered insights that are surprisingly relevant for founders—details most people have never heard of. T...

5 minute read   |  Read this newsletter online.   Greetings,   In 2006, I had my first chance to create and produce a TV series about entrepreneurs. To secure the show, we needed to create an hour-long pilot, which meant finding a high-profile founder willing to be filmed. Fortunately, a friend i...

5-minute read What's the common thread linking the founders of Airbnb, Salesforce, Life is Good, and thousands of other incredibly successful entrepreneurs? It's their story. I call it the Swiss Army knife of entrepreneurship because it can be used for just about every need you have as a founder....