SOFE

The Storytelling for Entrepreneurs Newsletter

Craft Stories That Convert Your Brand’s Narrative into a Powerful Asset. Every Tuesday morning, receive actionable tips, expert insights, and deep-dive story breakdowns to help you craft narratives that make your brand unforgettable.

Tags: life is good

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The $100M Brand Born from a Smiley Face in Shades and 3 Words

5-minute read | Read this newsletter online For a decade, I've filmed an exclusive gathering of top CEOs in the Texas Hill Country for a 3-day summit. One year, a guy in shorts and a t-shirt jumped on stage, threw frisbees into the audience, and started telling us about a superpower called “o...

by Lyn Graft — Dec 03, 2024 entrepreneurs founder founder story life is good sofe storytelling storytelling for entrepreneurs

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