SOFE
The Storytelling for Entrepreneurs Newsletter
Craft Stories That Convert Your Brand’s Narrative into a Powerful Asset. Every Tuesday morning, receive actionable tips, expert insights, and deep-dive story breakdowns to help you craft narratives that make your brand unforgettable.
Tags: founder
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Turn Your Story into a Trojan Horse
5-minute read | Read this newsletter online.
The Trojan Horse is a powerful metaphor for entrepreneurs crafting their business stories. As I explored the history of this ancient tale, I uncovered insights that are surprisingly relevant for founders—details most people have never heard of. T...
by Lyn Graft —
Oct 29, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
Turning Belief Into Billions
5 minute read | Read this newsletter online.
Greetings,
In 2006, I had my first chance to create and produce a TV series about entrepreneurs. To secure the show, we needed to create an hour-long pilot, which meant finding a high-profile founder willing to be filmed. Fortunately, a friend i...
by Lyn Graft —
Oct 22, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
The Swiss Army Knife of Entrepreneurship
5-minute read
What's the common thread linking the founders of Airbnb, Salesforce, Life is Good, and thousands of other incredibly successful entrepreneurs? It's their story. I call it the Swiss Army knife of entrepreneurship because it can be used for just about every need you have as a founder....
by Lyn Graft —
Oct 15, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs