SOFE
The Storytelling for Entrepreneurs Newsletter
Every week, learn how to create & tell stories that get results and make your brand unforgettable
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Cheese vs. Trap: What Every Founder Needs to Know About Story Goals
5-minute read | Read this newsletter online
As founders, we need things. Lots of things. Unfortunately, when you bluntly ask for them, you’re unlikely to get them. That’s where stories come in. In today’s issue, we’ll dive into how your business needs differ from story goals—and how this relat...
by Lyn Graft —
Jan 28, 2025
aol
butler bag
dropbox
entrepreneurs
sofe
storytelling
storytelling for entrepreneurs
The Forgotten Flash Drive That Built a $2B Empire: The Dropbox Story
5-minute read | Read this newsletter online
Back in the 2000’s, I was filming innovative entrepreneurs in Silicon Valley for a presidential campaign. It just so happened that one of the founders I was interviewing was Drew Houston, founder of Dropbox.
I don’t ‘fanboy’ over people often, but I ...
by lyn graft —
Jan 21, 2025
aol
butler bag
dropbox
entrepreneurs
sofe
storytelling
storytelling for entrepreneurs
T-Shirts and Duffle Bags: How Failures Led to the Internet’s First Superpower
6+minute read | Read this newsletter online
Sometimes, you just need to get out of the house and attend that networking event—you never know who you’ll meet, what you’ll learn, or what fire might be lit. Thank goodness I decided to go see some guy with a duffle bag full of T-shirts tell his li...
by lyn graft —
Jan 14, 2025
aol
butler bag
entrepreneurs
marc seriff
sofe
storytelling
storytelling for entrepreneurs