SOFE
The Storytelling for Entrepreneurs Newsletter
Craft Stories That Convert Your Brand’s Narrative into a Powerful Asset. Every Tuesday morning, receive actionable tips, expert insights, and deep-dive story breakdowns to help you craft narratives that make your brand unforgettable.
The Aha Moment That Launched a 10 Million-Dollar Brand
5+minute read | Read this newsletter online
Ever experienced that lightbulb moment for a brilliant product, only to see it on store shelves years later, kicking yourself for not pursuing the idea?
In this issue, we'll explore how Jen Groover acted on her 'aha moment' and turned her dishwasher...
by lyn graft —
Dec 31, 2024
butler bag
entrepreneurs
jen groover
sofe
storytelling
storytelling for entrepreneurs
Give the Gift that Keeps on Giving: Your Story
5-minute read | Read this newsletter online
Last week, I had the opportunity to film and interview Tony Robbins as part of a health and wellness project I’m working on, capturing his personal health journey. While filming, I kept thinking about how much I wanted to share Tony’s wellness story...
by Lyn Graft —
Dec 24, 2024
entrepreneurs
howard schulz
sofe
spanx
story as a gift
storytelling
storytelling for entrepreneurs
tony robbins
How a $4,500 Video Turned Into a Billion-Dollar Success Story
5-minute read | Read this newsletter online
Michael Dubin took a crazy idea, a simple everyday product, and combined it with a $4,500 DIY video and sharp storytelling to enter an industry he knew nothing about—and take on billion-dollar market leaders. And built a billion-dollar business.
In ...
by Lyn Graft —
Dec 17, 2024
dollar shave club
entrepreneurs
sofe
storytelling
storytelling for entrepreneurs
Your First Line = Your Story’s Lifeline, Here’s How to Nail It.
5-minute read | Read this newsletter online
The beginning is make-or-break. Whether it’s the opening scene of a Netflix series, the first pages of a book, or the first notes of a song on your morning commute, those initial moments determine what holds our interest.
The same principle applies ...
by Lyn Graft —
Dec 10, 2024
entrepreneurs
founder
founder story
life is good
sofe
storytelling
storytelling for entrepreneurs
The $100M Brand Born from a Smiley Face in Shades and 3 Words
5-minute read | Read this newsletter online
For a decade, I've filmed an exclusive gathering of top CEOs in the Texas Hill Country for a 3-day summit. One year, a guy in shorts and a t-shirt jumped on stage, threw frisbees into the audience, and started telling us about a superpower called “o...
by Lyn Graft —
Dec 03, 2024
entrepreneurs
founder
founder story
life is good
sofe
storytelling
storytelling for entrepreneurs
Why Your Story Falls Flat—and How Speaking from the Heart Fixes It
5-minute read | Read this newsletter online
The first time I heard professional speaker trainer Barbara Miller, I was moved to tears—along with everyone else in the room. It was one of the most transformative lessons I’ve ever experienced about what emotional storytelling is truly all about. ...
by Lyn Graft —
Nov 26, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
Mirror Effect: The Storytelling Hack You Need To Know
5-minute read | Read this newsletter online.
This week, we're diving into a fascinating concept that directly impacts how you communicate your vision: the Mirror Effect. Imagine having the power to sync your audience's brain with yours, creating a deep, emotional connection that transcends me...
by Lyn Graft —
Nov 19, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
From Bullied Kid to Fitness Icon: Tony Horton's $400M P90X Success Story
5-minute read | Read this newsletter online.
Have you ever hated how you looked? Or had trouble speaking in front of crowds? Or been bullied constantly because you were the new kid? In today’s SOFE, you’ll learn how Tony Horton faced all of these challenges growing up and used them as a sprin...
by Lyn Graft —
Nov 12, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
How to Create a $25M Brand in Your Pajamas
5-minute read | Read this newsletter online.
Inspired by her need to have a few quiet moments to herself, Julie Clark took a sock puppet, some classical music, and a video recorder and created a $25M brand in her basement - all while wearing her pajamas. One that became one of the best-sellin...
by lyn graft —
Nov 05, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
Turn Your Story into a Trojan Horse
5-minute read | Read this newsletter online.
The Trojan Horse is a powerful metaphor for entrepreneurs crafting their business stories. As I explored the history of this ancient tale, I uncovered insights that are surprisingly relevant for founders—details most people have never heard of. T...
by Lyn Graft —
Oct 29, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
Turning Belief Into Billions
5 minute read | Read this newsletter online.
Greetings,
In 2006, I had my first chance to create and produce a TV series about entrepreneurs. To secure the show, we needed to create an hour-long pilot, which meant finding a high-profile founder willing to be filmed. Fortunately, a friend i...
by Lyn Graft —
Oct 22, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
The Swiss Army Knife of Entrepreneurship
5-minute read
What's the common thread linking the founders of Airbnb, Salesforce, Life is Good, and thousands of other incredibly successful entrepreneurs? It's their story. I call it the Swiss Army knife of entrepreneurship because it can be used for just about every need you have as a founder....
by Lyn Graft —
Oct 15, 2024
entrepreneurs
founder
founder story
sofe
storytelling
storytelling for entrepreneurs
