https://www.youtube.com/watch?v=LBsbRvorWaY Turning Disadvantage Into Advantage in founder storytelling is a powerful technique all of us have access to as entrepreneurs. But in difficult times, you have to realize that you first must face the reality of situation you are dealing with. You need to face it head on and then take time to analyze what is happening and begin to think of scenarios that might happen. In this video, I’m going to show you a process to do this [...]

https://www.youtube.com/watch?v=1S6jooGt1GE Taking Inventory Of Your Personal Story is one of the most important activities you can do right now in this time of uncertainty. In this period of disruption, you not only want to wash your hands, you want to take a moment to stop and reflect. To think about the assets you need to create a compelling story for your business. Taking this inventory is a great activity to help you leverage this downtime and review your history [...]

https://www.youtube.com/watch?v=IvzijNz1z0Y The rule of 3 in business storytelling is basically a principle that suggests a trio of elements is more effective than the combination of other numbers. But it’s not just in storytelling, the rule of three is everywhere. We have been brought up with it, educated on it and presented information on it since we were kids. Even the military has found that the rule of three is the best way to organize and train their troops after [...]

https://www.youtube.com/watch?v=XYQMAOao4FE Great entrepreneurial storytellers rarely have to ask the audience to buy their product, invest in their deal or write about their company. Their story is so good, we do so of our own volition. And that is incredibly important if you want to keep the integrity of the story and to make sure the story achieves a successful outcome. But most founders believe they need to incorporate the ask into the story. We are so focused on what [...]

https://www.youtube.com/watch?v=XYQMAOao4FE Great entrepreneurial storytellers rarely have to ask the audience to buy their product, invest in their deal or write about their company. Their story is so good, we do so of our own volition. And that is incredibly important if you want to keep the integrity of the story and to make sure the story achieves a successful outcome. But most founders believe they need to incorporate the ask into the story. We are so focused on what [...]

https://www.youtube.com/watch?v=uresPs7RYgM Props. An asset often overlooked and rarely used when founders share their story. It's a shame because are a great way to enhance a story. Simple physical elements such as a whistle or a banana provide can trigger mental and emotional responses in audiences. In this video I'll share with you the reasons why you should consider using them and how they make your story more memorable. It's bananas I know, but worth a listen. @LynGraft If you [...]

https://www.youtube.com/watch?v=SrC4Lh1k99U Get the audience's attention. It's the first thing your story needs to do. The primary reason for this is that if you don't, the rest of your story doesn't matter because they will have tuned out and moved on to something else. I'll share the primary reasons entrepreneurs fail to get the attention of audiences when they are sharing their story. And I'll provide you with a unique perspective in terms of how you should think about their [...]

https://www.youtube.com/watch?v=ppaq7tAbw8w&t= Today is my book, birthday! Happy #StartWithStory Day everyone! One year ago today I was standing on Congress Avenue in Austin, TX waving a poster size version of my book cover to drivers on their way to work. It was one of the funnest days of my 6-year journey in bringing this book to life as I finally got to share it with the world. After 12 months, I've had some time to observe and think about how [...]