We are launching a video series to help entrepreneurs learn how to create, tell and share their story. Looking forward to sharing the content with you and getting your feedback so we can tailor the content to your needs in the coming months.

8 04, 2020

David vs Goliath Story – Why You Need to Change the Rules as a Startup Founder Underdog – 054

2020-04-14T10:23:19+00:00

https://www.youtube.com/watch?v=_B--nIrv7zQ David vs Goliath Story - Why You Need to Change the Rules as a Startup Founder. The world has been turned upside down for business and we are probably never going back to the normal because of COVID-19. That is why, as an entrepreneur, you need to change the rules of the game and approach this situation in the same way that David faced Goliath by using an unconventional strategy to face and defeat the giant. In this [...]

David vs Goliath Story – Why You Need to Change the Rules as a Startup Founder Underdog – 0542020-04-14T10:23:19+00:00
1 04, 2020

Controlling the Narrative as a Startup Founder During Crisis – 053

2020-04-14T10:39:25+00:00

https://www.youtube.com/watch?v=QIbbRmox9fI Controlling the narrative as a startup founder in times of crisis is imperative if you want to make sure and manage the perception of how audiences see you. Whether your make a presentation to a potential investor, trying to close a sales deal, or pitching a reporter a press idea, you have to go into each opportunity with a mindset that you have the ability to manage that initial perception and have them seeing you as you want [...]

Controlling the Narrative as a Startup Founder During Crisis – 0532020-04-14T10:39:25+00:00
25 03, 2020

Turning Disadvantage Into Advantage in Founder Storytelling 1C

2020-04-01T14:00:10+00:00

https://www.youtube.com/watch?v=LBsbRvorWaY Turning Disadvantage Into Advantage in founder storytelling is a powerful technique all of us have access to as entrepreneurs. But in difficult times, you have to realize that you first must face the reality of situation you are dealing with. You need to face it head on and then take time to analyze what is happening and begin to think of scenarios that might happen. In this video, I’m going to show you a process to do this [...]

Turning Disadvantage Into Advantage in Founder Storytelling 1C2020-04-01T14:00:10+00:00
18 03, 2020

Taking an Inventory of Your Personal Story – 051

2020-04-01T13:50:44+00:00

https://www.youtube.com/watch?v=1S6jooGt1GE Taking Inventory Of Your Personal Story is one of the most important activities you can do right now in this time of uncertainty. In this period of disruption, you not only want to wash your hands, you want to take a moment to stop and reflect. To think about the assets you need to create a compelling story for your business. Taking this inventory is a great activity to help you leverage this downtime and review your history [...]

Taking an Inventory of Your Personal Story – 0512020-04-01T13:50:44+00:00
11 03, 2020

The Rule of 3 in Business Storytelling – 050

2020-04-01T13:37:24+00:00

https://www.youtube.com/watch?v=IvzijNz1z0Y The rule of 3 in business storytelling is basically a principle that suggests a trio of elements is more effective than the combination of other numbers. But it’s not just in storytelling, the rule of three is everywhere. We have been brought up with it, educated on it and presented information on it since we were kids. Even the military has found that the rule of three is the best way to organize and train their troops after [...]

The Rule of 3 in Business Storytelling – 0502020-04-01T13:37:24+00:00
4 03, 2020

Always Keep Your Founder Story Goal Separate From Your Business Need – 049

2020-04-01T12:31:43+00:00

https://www.youtube.com/watch?v=XYQMAOao4FE Great entrepreneurial storytellers rarely have to ask the audience to buy their product, invest in their deal or write about their company. Their story is so good, we do so of our own volition. And that is incredibly important if you want to keep the integrity of the story and to make sure the story achieves a successful outcome. But most founders believe they need to incorporate the ask into the story. We are so focused on what [...]

Always Keep Your Founder Story Goal Separate From Your Business Need – 0492020-04-01T12:31:43+00:00
4 03, 2020

Always Keep Your Founder Story Goal Separate From Your Business Need – 049

2020-04-01T12:09:02+00:00

https://www.youtube.com/watch?v=XYQMAOao4FE Great entrepreneurial storytellers rarely have to ask the audience to buy their product, invest in their deal or write about their company. Their story is so good, we do so of our own volition. And that is incredibly important if you want to keep the integrity of the story and to make sure the story achieves a successful outcome. But most founders believe they need to incorporate the ask into the story. We are so focused on what [...]

Always Keep Your Founder Story Goal Separate From Your Business Need – 0492020-04-01T12:09:02+00:00
27 02, 2020

Why Founders Should Use Props in Your Startup Story – 048

2020-04-01T11:58:25+00:00

https://www.youtube.com/watch?v=uresPs7RYgM Props. An asset often overlooked and rarely used when founders share their story. It's a shame because are a great way to enhance a story. Simple physical elements such as a whistle or a banana provide can trigger mental and emotional responses in audiences. In this video I'll share with you the reasons why you should consider using them and how they make your story more memorable. It's bananas I know, but worth a listen. @LynGraft If you [...]

Why Founders Should Use Props in Your Startup Story – 0482020-04-01T11:58:25+00:00
19 02, 2020

Attention – The First Thing Your Story Needs to Get When Sharing It – 047

2020-04-01T14:01:53+00:00

https://www.youtube.com/watch?v=SrC4Lh1k99U Get the audience's attention. It's the first thing your story needs to do. The primary reason for this is that if you don't, the rest of your story doesn't matter because they will have tuned out and moved on to something else. I'll share the primary reasons entrepreneurs fail to get the attention of audiences when they are sharing their story. And I'll provide you with a unique perspective in terms of how you should think about their [...]

Attention – The First Thing Your Story Needs to Get When Sharing It – 0472020-04-01T14:01:53+00:00
12 02, 2020

Start With Story-The Definitive Book on Entrepreneurial Storytelling-1 Year Later – 046

2020-02-12T17:26:54+00:00

https://www.youtube.com/watch?v=ppaq7tAbw8w&t= Today is my book, birthday! Happy #StartWithStory Day everyone! One year ago today I was standing on Congress Avenue in Austin, TX waving a poster size version of my book cover to drivers on their way to work. It was one of the funnest days of my 6-year journey in bringing this book to life as I finally got to share it with the world. After 12 months, I've had some time to observe and think about how [...]

Start With Story-The Definitive Book on Entrepreneurial Storytelling-1 Year Later – 0462020-02-12T17:26:54+00:00
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