David vs Goliath Story – Why You Need to Change the Rules as a Startup Founder. The world has been turned upside down for business and we are probably never going back to the normal because of COVID-19. That is why, as an entrepreneur, you need to change the rules of the game and approach this situation in the same way that David faced Goliath by using an unconventional strategy to face and defeat the giant. In this video I’ll share what strategy he used to defeat Goliath based on research by Malcolm Gladwell for his book “David and Goliath, Underdogs, Misfits, and the Art of Battling Giants and additional research by Ivan Arreguin Toft as well as the key shift you need to make to start making some wins in this new environment that will make for some great entrepreneurial storytelling and founder stories.

#DavidvsGoliath #ChangeTheRules #StorytellingforEntrepreneurs #LynGraft

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:


Free Guide: 7 Proven Steps to Create a Great Story for Your Business

Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business.

Check out our online course: How to Make Your Story Stand out