Great entrepreneurial storytellers rarely have to ask the audience to buy their product, invest in their deal or write about their company.

Their story is so good, we do so of our own volition.

And that is incredibly important if you want to keep the integrity of the story and to make sure the story achieves a successful outcome.

But most founders believe they need to incorporate the ask into the story.

We are so focused on what we need, we don’t realize the purpose of the story is very different from the business need we have.

In this video I’ll share why it’s incredibly important that you keep this need separate from the story goal.

As well as help define what the story goal actually is.

And I’ll talk about mouse traps.

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:


Free Guide: 7 Proven Steps to Create a Great Story for Your Business

Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory

Check out our online course: How to Make Your Story Stand out