Forget the ‘Hero’ model when it comes to your founders’ story.

There. I said it.

Don’t get me wrong. I love the Hero’s Journey model.

In fact I’ve used many times in producing television shows and long form story based videos and thoroughly enjoy movies that use this model.

But when it comes to your startup story, you are not making a movie or producing a TV show or writing a book manuscript.

In this video I’ll explain the reasons why I recommend to bypass this framework and opt for something simpler instead.

Let me know what you think in the comments below.

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:

Free Guide: 7 Proven Steps to Create a Great Story for Your Business

Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory

Check out our online course: How to Make Your Story Stand out