Story Types.

They have been one of the most fascinating discoveries I made in the last decade of studying successful founder stories.

It surprised me that the vast majority of them fell into 6 specific types and how ubiquitous they were across industries, startup stages and business categories.

What’s more, they fast became one of the most valuable reference tools I use when helping founders create a story for their business.

I’ll share the 4 reasons why this is so in this video (think proven, universal, familiar & easy) as well as what those 6 are.

No need to recreate the wheel here folks – use them and it will drastically improve your story creation process.

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:

Free Guide: 7 Proven Steps to Create a Great Story for Your Business

Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory

Check out our online course: How to Make Your Story Stand out