https://www.youtube.com/watch?v=yI-A0l5cx74 Forget the 'Hero' model when it comes to your founders' story. There. I said it. Don't get me wrong. I love the Hero's Journey model. In fact I've used many times in producing television shows and long form story based videos and thoroughly enjoy movies that use this model. But when it comes to your startup story, you are not making a movie or producing a TV show or writing a book manuscript. In this video I'll explain More »

https://www.youtube.com/watch?v=DBpgoM2Fgd4&t=19s As much as entrepreneurship is a solo endeavor, you still need a tribe around you to succeed. Sometimes it takes a whole village to create an entrepreneurial storytelling channel. A big hug and massive thank you to my physical and virtual villagers who have supported me on this journey. I/we are just getting started :-) I stand in appreciation. @LynGraft If you like to know more about entrepreneurial storytelling, here are a few resources we've created for you: More »

https://www.youtube.com/watch?v=MKXoQiW7eag The beginning of the year is a great time to collect valuable end of year metrics to help see exactly where your business is at. As well as to take a moment and see how far you have come in those last 12 months. For entrepreneurs, it can be a great source of important metrics you can use to enhance your founders story or a variety of other stories you might want to for the business. In this More »

https://www.youtube.com/watch?v=ByFeBk23ztM Story Types. They have been one of the most fascinating discoveries I made in the last decade of studying successful founder stories. It surprised me that the vast majority of them fell into 6 specific types and how ubiquitous they were across industries, startup stages and business categories. What's more, they fast became one of the most valuable reference tools I use when helping founders create a story for their business. I'll share the 4 reasons why this More »

https://www.youtube.com/watch?v=cyPN4O3KWwg New Year's Day. That beginning of a new year. Always a great time to start out fresh with a blank slate. It's analogous to creating a story from scratch if you are launching your first business as a startup founder. Many entrepreneurs I coach or that take my course feel like they don't have a story to tell just yet. I believe the exact opposite - That's because you have an opportunity to take advantage of this blank More »