People prefer doing business with people they trust.

It gives us comfort and confidence when making a buying decision or deciding to put money behind a deal.

As a founder, you want audiences to believe you so you can start building that trust and they support you.

Adding credibility to your story helps is a stellar way to make you and your story more believable and begin building that coveted trust.

This video explains how that happens and why it’s important.

I’ll also share a quick way to add credibility to your stories that also makes them more memorable and effective.

Trust me. It’s worth your time 🙂

Here are some other resources to help you with your startup story


  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
  • Check out our online course: How to Make Your Story Stand out