In the beginning of the beginning of your founder’s story, you need to draw your audience in…right away.

This is where a ‘story hook’ comes in. It’s a highly effective to that grabs their attention and gets them to want to listen to more of your story.

In this video I’ll share more about what it is and why you need it as an entrepreneur as part of your story.

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:

RESOURCES TO HELP WITH YOUR STORY

  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
    https://storytellingforentrepreneurs
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
    https://geni.us/StartWithStory
  • Check out our online course: How to Make Your Story Stand out
    http://createyourstoryfromscratch.com