The Judo Dog: How to turn your competitors strengths into weaknesses.

Regardless of your industry, type of business or stage of your startup, there is one question that is on the mind of audiences you share your story with – especially investors, reporters and advisors.

How is your startup going to go up against the established competition with massive resources and brand awareness?

The GREAT thing about being an entrepreneur is that you can leverage your underdog roll and turn your competitors strengths against them.

In this video, I’ll share with you one method to do so I call the ‘Judo Dog’ and give you some examples on how to take on the big dogs and win.

Thanks for watching!

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:



  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
  • Check out our online course: How to Make Your Story Stand out