As a founder, you need to be in front of audiences all the time trying to secure resources.

However, these audiences are bombarded by requests and sales pitches by other startups trying to get those same resources.

Because of this, these audiences automatically throw up guards, both consciously and subconsciously.

What you need is a secret weapon that bypasses these guards and allows you to get your message across.

In this video, I’ll discuss how your story can be the trojan horse that does just that.

And a key tip – the story is NOT about the ask.

Thanks for watching!

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:



  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
  • Check out our online course: How to Make Your Story Stand out