It’s a lot of work to create your startup story.

The last thing you want is for people to ignore it when you share it with.

Luckily there is this thing called ‘novelty’ that has been scientifically proven by Professor Russell Poldrack at the University of Texas at Austin to trigger people to pay attention.

In this video I’ll explain why and share with you an example courtesy of the founder of Microsoft and his fetish for mosquitos.


If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:


  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
  • Check out our online course: How to Make Your Story Stand out