Your founder’s story is one of the most universal tools you possess an entrepreneur

It has tremendous flexibility and versatility and can be used for just about any need you have in your startup and for every audience you encounter.

That’s why I call it the Swiss Army Knife of Entrepreneurship.

In this video, I’ll share the 10 most pressing needs that your #story can help you with as you launch and grow your business.

Let me me know in the comments below if you have other uses you have leveraged your story to help you with.

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:



  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
  • Check out our online course: How to Make Your Story Stand out