Did you know that we use metaphors in every 20-25 words?
It is so in grained in our language that we don’t even realize we are using them.
But that is part of the reason why they are an incredibly effective tool when sharing your entrepreneurial idea and trying to get folks to buy into your vision and/or support your startup.
In this video, I share a bit of the science behind why this is so and give you 3 reasons why you should be incorporating them into your story.
If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:
RESOURCES TO HELP WITH YOUR STORY
- Free Guide: 7 Proven Steps to Create a Great Story for Your Business
- Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
- Check out our online course: How to Make Your Story Stand out