“Life is really simple, but we insist on making it complicated.” – Confucius

Life is complicated. And messy. It doesn’t have to be that way, but most people make it out that was as Confucious says.

This boils over to founder stories as well.

Business owners are almost always making their stories too complicated – Or simply stuffing it with too much information (it’s not a pot-pie ya know).

What us entrepreneurs need to realize is that people want simplicity and will out of their way to seek out brands, products and services that make our life simpler.

In this video, I’ll explain why it so important to keep your story simple and audiences will you for it when you do…in spades.

After all, simplicity is the new black.

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:


  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
  • Check out our online course: How to Make Your Story Stand out