“Either you’re going to tell stories that spread, or you will become irrelevant.” ~ Seth Godin

As entrepreneurs, when we start out, we have very few resources, if any, and are a tribe of one.

We need people to help us get the word out there so we can get exposure to more people.

This is where champions and super fans come in.

People that are going to evangelize our products and brand to the world for us.

A tribe of many.

But it’s more than getting your mom, your sister and your pest control guy to talk about you.

You want to people that are deeply committed to what you are doing

In this video I’m going to cover the exponential reasons why you want to find and nurture these evangelists and feed them a story they are going to want to share.


If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:


  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
  • Check out our online course: How to Make Your Story Stand out