As a founder you are going to spend a massive amount of time and resources trying to get in front of audiences to share your business idea with them.

If you don’t have an effective way for them to remember, you are just wasting that time and effort.

The good news for entrepreneurs is that stories are a great way to get people to remember you and your business.

That’s because stories last. Stories are more powerful than data alone because give meaning and context to forgettable facts.

In this video, I’m go show you why, talk about the forgetting curve and dive into some of the science on memories and stories.

For generations, stories have been called the “keeper of memories” and I want all founders to leverage them as you build your business.

Let me know your thoughts in the comments below.

If you like to know more about entrepreneurial storytelling, here are a few resources we’ve created for you:


  • Free Guide: 7 Proven Steps to Create a Great Story for Your Business
  • Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
  • Check out our online course: How to Make Your Story Stand out