“Underdogs give us hope that effort, hard work, and a will to win can triumph in the end no matter what the odds.” ~ LG & Fitty G
Dogs are the best. I know this for a fact because I love dogs and I have the best dog in the world – Fitty G. He was a gift to me for Christmas many years ago and he completely changed my life.
And learning to love the Underdog Role as a founder can be your startup’s best friend when taking on large corporations and well funded competitors. In fact, A study by researchers at Harvard published in the Journal for Consumer Research found that 73% of people prefer to route for the underdog when asked to choose between well known brands & underdogs or those identified with having an external advantage and a lot of passion behind what they were doing.
In this video, I expand on this topic on why you need go all in on the underdog.
Dogs rule the world anyway so might as well join the best pack there is.
RESOURCES TO HELP WITH YOUR STORY
- Free Guide: 7 Proven Steps to Create a Great Story for Your Business
- Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
- Check out our online course: How to Make Your Story Stand out
Love the fact that I can include Fitty G in my storytelling videos to bring home the subject matter. Today’s topic: Embracing the underdog role as a founder.