“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” ~ Dale Carnegie
As entrepreneurs, we talk about our business all the time because we need things.
We need people to buy something from us. To Invest in our deal. To write about our startup. To take a meeting. To come work for us.
Sharing a compelling story with your audience is one of the most effective methods to influence and persuade folks to do these things and a whole lot more.
Watch this video to understand why this is true and how emotions are the real key when it comes to decision making and to sharing a successful story.
Bottom line for founders: Stories influence emotions, emotions influence decisions. Tell stories.
Let me know your thoughts on emotions below.
Founder, Storytelling for Entrepreneurs
HERE ARE A FEW RESOURCES TO HELP WITH YOUR STORY
- Free Guide: 7 Proven Steps to Create a Great Story for Your Business
- Start with Story. The Entrepreneur’s Guide to Using Story to Grow Your Business. #StartWithStory
- Check out our online course: How to Make Your Story Stand out