“Be yourself, everyone else is taken.” ~ Oscar Wilde

Authenticity. It’s one of those ‘buzzwords’ that always gets thrown around in business these days.

But when it comes to entrepreneurial storytelling… it’s actually something you truly need when it comes to creating and telling your story.

That’s because authenticity is an exceptionally powerful method to connect with others while at the same time separating you from the rest of the world.

It’s one of your storytelling superpowers.

Plus, being authentic helps build self-confidence, facilitates trust, and creates connection with your audience. (and an added bonus — it makes your life easier and more clear in the process).

What authenticity comes down to is being who you really are and sharing the most important points of your story regardless of the outcome.

I know, I know… it’s much easier said than done, but it is the core of what it means to be authentically you in business, brand, and life.

Take for example, a few of my favorite entrepreneurs that exude authenticity 24/7: Scott Harrison, Founder of Charity Water. If you want to learn how it’s done from the best of the best, follow him and Charity Water on social media. And check out this blog we did on him to see how he weaves it into everything he does in his life, his business and his vision to change the world:

Why Authenticity Needs to Permeate Your Story: The Story of Scott Harrison, Founder of Charity: Water

In this video, I’ll share how authenticity relates to your story as an entrepreneur and the main reasons why you need to weave it into creating and telling your founder’s story.

Enjoy the video –– below are some extra links to help you with creating your story, as well as tips on being your authentic self.

Be you. You’re an expert at it.