Free Gift – 7 Proven Steps to Create a Great Story for Your Business

A story is one of the most powerful assets in your entrepreneurial tool kit. And for good reason – as a business owner, a great story can help with sales, marketing, fundraising, and branding as well as be a powerful mechanism for recruiting, business development, and evangelizing a customer base or loyal community. Over the last 13 years, we’ve been meeting with, filming, and studying over 500 of the world's top entrepreneurs (including founders of Starbucks, Paul Mitchell, Keller Williams, BET, TOMs, Charity Water, etc) in order to immerse ourselves in the art and science of storytelling. We have learned from the best [...]