Turning a Personal Disaster Into a Story That Disrupted An Entire Industry: Carley Roney and The Knot

How Carley Roney turned her disastrous wedding experience into a narrative that became the foundation for a $130M global brand. In 1996, Carley Roney, her husband David Liu, and two friends from film school, were sitting in a café trying to think of ways they could capitalize on this new thing called the Internet.