A story is one of the most powerful assets in your entrepreneurial tool kit. And for good reason – as a business owner, a great story can help with sales, marketing, fundraising, and branding as well as be a powerful mechanism for recruiting, business development, and evangelizing a customer base or loyal community. Over the last 13 years, we’ve been meeting with, filming, and studying over 500 of the world's top entrepreneurs (including founders of Starbucks, Paul Mitchell, Keller Williams, BET, TOMs, Charity Water, etc) in order to immerse ourselves in the art and science of storytelling. We have learned from the best [...]
Learning How to Get to Your Story by Sharing Your Story. Jen Groover at the UN Foundations Global Accelerator event We often hear about how an entrepreneur’s ‘aha moment’ led to an incredible breakthrough which launched a successful business. What we rarely hear is the backstory of what led to that moment... the mental and developmental preparation that took place which enables an ‘aha’ to happen. This post is about Jen Groover, founder of the Butler Bag (a multi-million dollar product and one of the fastest selling fashion handbags in history) and how sharing her story while on her [...]
Simplicity – Why It Matters and How To Make it Part of Your Story: Drew Houston And The Founding Of Dropbox
How Drew Houston used the story of forgetting his thumb drive on a 4-hour bus ride as a catalyst for creating Dropbox, a cloud-based storage solution now used by 400M people. Headphones and laptop in hand, Drew Houston stepped on a bus in Boston fully prepared to start cranking out a ton of work.
Turning a Personal Disaster Into a Story That Disrupted An Entire Industry: Carley Roney and The Knot
How Carley Roney turned her disastrous wedding experience into a narrative that became the foundation for a $130M global brand. In 1996, Carley Roney, her husband David Liu, and two friends from film school, were sitting in a café trying to think of ways they could capitalize on this new thing called the Internet.
Why Authenticity Needs to Permeate Your Story: The Story of Scott Harrison, Founder of Charity: Water
Scott Harrison left his NYC party lifestyle to change the world with water. Now his organization, Charity: Water, has raised over $95 million for 17,000 projects in 24 countries. After a conservative Christian childhood, Scott Harrison started to rebel. At age 18, he grew out his hair, moved to New York City, joined a band, and started drinking and smoking weed.
Bert and John Jacobs were the youngest of six kids. Their family had a small house outside of Boston, and though they were always short on money, the kids had a good childhood. Their dad kept food on the table and their mom made sure there was always laughter in the home. One night, it all changed.